Millennials have lots of power when it comes to consumers and the business world. Attract more of this generation to your next corporate event at an event center.
Millennials are men and women born between the 1980s and the year 2000. Whether or not you agree with their choices, politics, or lifestyle, the people of this generation are becoming more and more powerful not only as consumers but also in the world of business. If you are hosting a corporate event at an event center in Edinburg, TX
, you need to make sure that your event appeals to millennials. After all, you and your business need them.
In order to make sure that your event appeal to millennials, you need to shift away from the more traditional corporate event structure of speakers and audiences in order to make your event more lighthearted and engaging. Here are 5 tips that can go a long way toward making your corporate more appealing to millennials, and maybe even other generations, too:
- Focus on Education Not on Sales – No one likes to sit through a sales pitch, especially not millennials. This generation has little patience for cheesy marketing. Take a cue from YouTube and online classes and make your corporate event more about education than about making a sale. Rather than pitch, give a lecture.
- It’s All About Social Media – Stuffy and boring corporate events are of the past. In today’s business world, people wish to be entertained, relaxed, and, of course, put it on social media. Be sure to include plenty of opportunities for guests to post things to social media. Try making a hashtag for the event, setting up a photo booth, or putting out Instagram-worthy foods like a donut wall or candy station.
- Make Handouts Electronic – The vast majority of millennials would much rather follow along with a presentation on their phone, computer or tablet rather than a printout. Send out all handouts electronically as its much more popular. Even better, skipping paper handouts is much cheaper and better for the environment. Don’t forget to include links, email addresses or even QR Codes for easy sharing.
- Individual Connection – Everyone wants to feel like a person, and millennials are no exception. Do your best to make a personal connection to every person that attends the event. If you have staff helping you, make sure that they are diverse in age to make everyone feel welcome.
- Use Social Media – Don’t just make it easy for people to post at the event. You can also use social media to your advantage to promote the event or make it more interactive and engaging. You can use hashtags, create discounts for account followers, and help guests create shareable content to post as part of presentations.
Making your corporate event welcoming and attractive to all generations isn’t as hard as it may seem at first. Use these tips make sure you’re attracting plenty of millennials to your next event.
Looking for other ways to make your events better? Memorial Event Center
is here to help. We are an Edinburg, TX event center located at 208 E Canton Rd, Edinburg, TX 78539. Give us a call today at (956) 720-4332.
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